Subrat Pani is a seasoned entrepreneur with over 16 years of corporate experience and over a decade in entrepreneurship, known for building and scaling successful businesses from the ground up. In 2011, he co-founded OneAssist alongside Gagan Maini, creating a pioneering subscription-based Assistance & Protection business. Today, OneAssist serves over 15 million active customers across across 1000+ cities in India, providing comprehensive protection against device damage and malfunction, appliance breakdown & warranties, identity theft and payment fraud. As a trailblazer in India’s device protection sector, OneAssist has addressed key consumer challenges through an advanced technology and data stack, seamlessly integrating Sellers, OEMs, repair networks, and insurance companies.
OneAssist has evolved into a major InsurTech player offering protection & warranty solutions, with a proprietary technology platform that fosters efficient collaboration among all ecosystem players, solidifying its position as a category leader.
Subrat's entrepreneurial journey is marked by his keen ability to identify market needs and translate them into scalable, technology-driven business models. From conceptualization to full-scale execution, he was instrumental in building OneAssist’s customer-centric business model and the ecosystem for a cashless and doorstep service. He played a key role in forging OneAssist partnerships with leading banks, NBFCs, retail chains, marketplaces, and OEMs, significantly expanding the company's reach and impact.
Beyond OneAssist, Subrat is a dedicated mentor to early-stage startups, offering his expertise in go-to-market strategies, fundraising, and achieving Product-Market Fit (PMF). His extensive corporate background in Retail Banking, Payments, and Consumer Goods has enabled him to bridge the gap between traditional industries and innovative start-ups.